Article by William Smith College basketball and merchandise is among the most popular today as anytime in the past history of the sport and growing each year in leaps and bounds. College basketballIn-fact is one of the most popular sports today.Be it memorabilia, apparel or footwear, the demand for college basketball merchandise continues to grow. More and more Americans are turning nostalgic and buying basketball jerseys of their college or autographed caps. Their demand is matched by today's generation that lives on fashion styles launched by basketball stars. The demand peaks during March when the NCAA tourney starts. Suddenly, there is a great rush for college jerseys, caps, shorts, logos, headbands, writs bands, and any other knickknack associated with the game. Basketball shoes are especially in great demand. Everyone wants to wear a shoe named after a basketball star. Part of this demand is fuelled by footwear companies like Nike, ...